M1
Offer Thinking and the Value Exchange
35-45 min | Source course module
Course 5
Value Alchemy: Offers People Actually Want
Knowledge checks and final assessment for Value Alchemy: Offers People Actually Want.
12 ModulesPass Mark 80%Certificate Available
Learning Outcomes
What this course helps you do
You will be able to understand and apply the course ideas across modules including Offer thinking and the value exchange; Customer outcomes and jobs to be done; Segments, beachheads and market context; Problem, promise and value proposition; Features, benefits, proof and transformation; Offer architecture and packaging; Service design, product design and prototypes; Pricing logic and willingness to pay.
Modules
Course structure
M2
Customer Outcomes and Jobs to Be Done
40-50 min | Source course module
M3
Segments, Beachheads and Market Context
40-50 min | Source course module
M4
Problem, Promise and Value Proposition
50-60 min | Source course module
M5
Features, Benefits, Proof and Transformation
35-45 min | Source course module
M6
Offer Architecture and Packaging
40-50 min | Source course module
M7
Service Design, Product Design and Prototypes
55-65 min | Source course module
M8
Pricing Logic and Willingness to Pay
40-50 min | Source course module
M9
Guarantees, Risk Reversal and Ethical Persuasion
50-60 min | Source course module
M10
Live Offer Testing
40-50 min | Source course module
M11
Proof, Feedback and Final Offer Refinement
60-70 min | Source course module
M12
Offer Pitch, South Australian Context and Reflection
60-75 min | Source course module