Customer Gravity: Demand, Desire and Behaviour

What this course helps you do

Explain customer decision making using practical concepts from consumer behaviour, behavioural science, service design and marketing science.; Identify barriers to purchase, adoption, retention, trust and advocacy across physical, digital and service contexts.; Design ethical influence strategies that improve clarity, trust, convenience, confidence and useful action.; Evaluate customer journeys across discovery, comparison, purchase, use, support, repeat behaviour and recommendation.; Improve trust and convenience through better information, service design, accessibility, proof, communication and delivery.; Apply behavioural insight to marketing, product and service decisions in South Australian and global market contexts.

Course structure