M1
Brand as a Trust Engine
20-25 min | 1
Course 7
Trust Engines: Brand, Reputation and Story
Build practical capability in Trust Engines: Brand, Reputation and Story through applied modules on Brand as a trust engine, South Australian brand context, Attention, memory and mental availability, with knowledge checks, a final assessment and My Business Builder Notebook work.
12 ModulesPass Mark 80%Certificate Available
Learning Outcomes
What this course helps you do
Craft a memorable brand position.; Build a story that communicates value.; Design trust signals.; Create simple brand assets.; Evaluate reputation risks.; Present a brand strategy that can grow across channels and markets.
Modules
Course structure
M2
South Australian Brand Context
20-25 min | 2
M3
Attention, Memory and Mental Availability
22-28 min | 3
M4
Positioning and Category Choice
24-30 min | 4
M5
Naming and Language
24-30 min | 5
M6
Visual Identity and Distinctive Assets
24-30 min | 6
M7
Story, Founder Narrative and Value
25-32 min | 7
M8
Proof, Credibility and Trust Signals
25-32 min | 8
M9
Media, Public Relations and Owned Channels
24-30 min | 9
M10
Community Signals, Advocacy and Reputation
22-28 min | 10
M11
Ethical Claims, Culture, Privacy and Reputation Risk
30-38 min | 11
M12
Final Brand System
30-40 min | 12