M1
Price as a Builder Decision
18-25 min | 1
Course 12
Pricing Power: Capturing the Value You Create
A practical pricing course that helps founders calculate cost and margin, understand customer value, design tiers and bundles, test price assumptions ethically, and communicate price with confidence.
12 ModulesPass Mark 80%Certificate Available
Learning Outcomes
What this course helps you do
Calculate margins and explain the difference between mark-up, gross margin, contribution margin and profit.; Identify value drivers that matter to different customer segments.; Design pricing tiers, packages, bundles and value metrics.; Test pricing assumptions ethically with customers and market evidence.; Communicate price with confidence, clarity and trust.; Recommend pricing strategies for different customer segments, business models and growth stages.
Modules
Course structure
M2
Value Before Price
18-25 min | 2
M3
South Australian Market Context
18-25 min | 3
M4
Cost Floors and Margin
25-35 min | 4
M5
Willingness to Pay
18-25 min | 5
M6
Segments and Price Fences
18-25 min | 6
M7
Tiers, Bundles and Packaging
22-30 min | 7
M8
Premium, Access and Fairness
22-30 min | 8
M9
Enterprise and Export Pricing
22-30 min | 9
M10
Pricing Experiments
18-25 min | 10
M11
Communicating Price
22-30 min | 11
M12
Final Pricing Strategy
25-35 min | 12