Venture Studio: Prototype, Test, Ship

What this course helps you do

Build prototypes that test specific assumptions about customer value, usability, feasibility, delivery and commercial logic.; Design market tests that produce evidence from real customer behaviour, not only opinions.; Gather customer feedback through ethical interviews, observation, usability tests, pilots, experiments and follow up.; Evaluate traction using appropriate measures such as signups, replies, meetings, referrals, deposits, use, retention, conversion, willingness to pay and qualitative evidence.; Iterate products and services through cycles of testing, learning and improvement.; Present evidence for the next build decision.

Course structure