HHugo Business SchoolFor South Australia
Course 31

Food, Wine and Agribusiness Empires

Food, Wine and Agribusiness Empires is a practical builder course built around South Australia as a launchpad, From commodity to premium value, Place, Country, provenance and trust, Value chains and value leakage, Customer discovery and opportunity thesis, Premium offer, product architecture and pricing. Learners move through concise lessons, Notebook questions and quizzes.

12 ModulesPass Mark 80%Certificate Available
Learning Outcomes

What this course helps you do

You will be able to understand and apply the course ideas across modules including South Australia as a launchpad; From commodity to premium value; Place, Country, provenance and trust; Value chains and value leakage; Customer discovery and opportunity thesis; Premium offer, product architecture and pricing; Brand story, packaging, claims and proof; Channels and customer experience.

Modules

Course structure

M1

South Australia as a Launchpad

Module 1 | Source course module

M2

From Commodity to Premium Value

Module 2 | Source course module

M3

Place, Country, Provenance and Trust

Module 3 | Source course module

M4

Value Chains and Value Leakage

Module 4 | Source course module

M5

Customer Discovery and Opportunity Thesis

Module 5 | Source course module

M6

Premium Offer, Product Architecture and Pricing

Module 6 | Source course module

M7

Brand Story, Packaging, Claims and Proof

Module 7 | Source course module

M8

Channels and Customer Experience

Module 8 | Source course module

M9

Export Readiness and Global Positioning

Module 9 | Source course module

M10

Experience Design and Regional Partnerships

Module 10 | Source course module

M11

Regeneration, Operations and Resilience

Module 11 | Source course module

M12

Scalable Venture Brief and Pitch

Module 12 | Source course module