M1
Experience as Value Creation
35 to 45 min | 1
Course 33
Experience Empires: Tourism, Events and Belonging
Build practical capability in Experience Empires: Tourism, Events and Belonging through applied modules on Experience as Value Creation, The South Australian Experience Landscape, Visitor Psychology, Belonging and Inclusion, with knowledge checks, a final assessment and My Business Builder Notebook work.
12 ModulesPass Mark 80%Certificate Available
Learning Outcomes
What this course helps you do
Design memorable experiences for tourism, events, hospitality, destinations and place-based ventures.; Map visitor journeys, emotional moments, service interactions and operational requirements.; Create place-based value that respects Country, culture, community, local identity and environmental limits.; Evaluate commercial, social, cultural and environmental benefits and risks.; Plan partnerships across operators, councils, venues, sponsors, suppliers, artists, community groups, Traditional Owners and regional organisations.; Propose an experience venture with local meaning, operational credibility and global appeal.
Modules
Course structure
M2
The South Australian Experience Landscape
35 to 45 min | 2
M3
Visitor Psychology, Belonging and Inclusion
40 to 50 min | 3
M4
Place, Country and Community Value
40 to 50 min | 4
M5
Visitor Journey Mapping and Digital Layers
35 to 45 min | 5
M6
Experience Concept and Product Architecture
40 to 50 min | 6
M7
Events, Programming and Operations
40 to 50 min | 7
M8
Partnerships and Major Event Leverage
35 to 45 min | 8
M9
Pricing, Revenue, Capacity and Seasonality
35 to 45 min | 9
M10
Safety, Compliance and Outdoor Experiences
40 to 50 min | 10
M11
Marketing, Distribution and Global Appeal
35 to 45 min | 11
M12
Experience Empire Plan and Market Story
45 to 60 min | 12